XRP Dropz, a well-known figure in the XRP community, recently highlighted a new ad campaign from Ripple that focuses on the company’s role in shaping the global financial system. The ad acknowledges the impact of crypto and blockchain technologies in revolutionizing financial operations worldwide, offering secure, decentralized, and transparent solutions for transactions.
The ad underscores Ripple’s position as a key player in developing the future infrastructure of the global economy through partnerships in the evolving financial landscape. It emphasizes the company’s commitment to building a secure and efficient framework for the global economy alongside the community.
In response to a popular XRP quote suggesting that XRP will power the world someday, XRP Dropz shared the ad. Ripple CEO Brad Garlinghouse has previously expressed his admiration for the quote, calling it his all-time favorite and displaying it proudly in his home.
Ripple’s use of XRP extends beyond traditional crypto trading, with the cryptocurrency serving as a bridge currency in the company’s payment solution for global cross-border transactions. Leveraging XRPL, Ripple provides instant and cost-effective cross-border settlements, eliminating inefficiencies associated with traditional payment methods.
Notable financial institutions like SBI and Tranglo have recognized the efficiency of Ripple’s payment solution and have successfully utilized it for cross-border payments. Tranglo reported processing over $1 billion in transactions through Ripple’s payment solution within two years of partnering with the company, showcasing the effectiveness of the technology in facilitating global transactions.