Primarc, founded in 1997, is a leading entrepreneur-led corporate entity in East India. The company, currently led by Sidharth Pansari, has evolved from its origins as the Pansari Group of Enterprises into a multifaceted group with ventures in hospitality, retail, realty, angel investments, and omnichannel logistics. Primarc prioritizes people over profits and focuses on collective progress.
Specializing in real estate, Primarc Group has crafted over 70 lakh sq ft of prime real estate offerings, providing housing dreams to thousands of people and supporting prosperity and growth for over 9000 residents. In an interview, Sidharth Pansari discussed the booming real estate market in East India, driven by rapid urbanization and infrastructural development. He emphasized the importance of meeting evolving consumer expectations by offering sustainable, community-oriented living spaces with a focus on quality and timely delivery.
To navigate regulatory changes and fluctuating raw material costs, Primarc Group leverages cutting-edge digital platforms to enhance customer engagement. By providing virtual tours and real-time project updates, the company ensures clients are informed and involved throughout the process. The brand’s marketing strategy integrates digital advertising with traditional media to reach a broad audience effectively. With a focus on quality, timely delivery, and customer satisfaction, Primarc Group has built trust and loyalty among its clients.
Looking ahead to 2024, Primarc Group plans to invest more in digital advertising while maintaining a presence in traditional mediums like newspapers and radio. The company is leveraging social media marketing, influencer collaborations, and community engagement to reach new demographics and enhance brand credibility. In 2023, Primarc Group achieved significant success in the East market, with awards and completed projects in Kolkata. The company aims to expand its presence in other states and cities, launching retail and residential projects to sustain its success in the real estate market.