Phone firms turn to software vending as smartphones exhaust Kenyan market – The East African

Phone companies in Kenya are finding new ways to attract customers as the smartphone market becomes saturated. With many Kenyans already owning smartphones, the demand for new devices is decreasing. In response, phone firms are turning to software vending as a way to generate revenue and engage with customers.

By offering a variety of software options, such as apps, games, and other digital services, phone companies are able to tap into a new market and differentiate themselves from competitors. This strategy not only provides a new revenue stream but also helps to enhance the overall customer experience.

As the use of smartphones continues to grow in Kenya, phone companies are looking for innovative ways to stay relevant in the market. Software vending allows them to adapt to the changing landscape and meet the evolving needs of their customers. By offering a diverse range of software options, phone firms are able to cater to a wide range of preferences and interests.

Overall, the shift towards software vending is a strategic move for phone companies in Kenya as they seek to expand their offerings and remain competitive in a rapidly evolving market.